RMIT Online

Digital Marketing Strategy

RMIT Online
Duration
6 weeksfull-time
Study mode
Online
Next start date
May

Why study this course

  • Build the skills and knowledge needed to implement successful digital marketing campaigns
  • Learn about customer groups, SEO, SEM, paid and organic social media marketing, and digital marketing strategies, tactics and techniques
  • Gain practical skills by creating an integrated marketing plan, mapping the customer journey, developing objectives and creating a channel plan

Entry requirements

There are no formal entry requirements for this course.

Where is this course offered?

This course is delivered online, so you can:

  • Study from anywhere and choose when you want to fit study into your week
  • Access all study materials, assessments, and student support services
  • Achieve the same qualification as someone studying in a classroom

Find out more about online courses and the benefits of studying online.

What you’ll learn

In this course you will learn about:

  • What is digital marketing and who is your audience
  • Introducing the marketing mix and product USPs
  • The content, the customer journey, and campaign objectives
  • Campaign planning across digital channels
  • Campaign planning across the digital funnel

Enquire with RMIT Online or visit their website to find out more about the course content, units, and what you’ll learn.

Course price

Enquire with RMIT Online or visit their website to find out more about the course price for you.

Support and delivery

When you study with RMIT Online, you will:

  • Benefit from access to Student Success Advisors who can provide you with one-to-one coaching, tips on studying online, free study resources and access to RMIT services such as counselling and career advice
  • Build real-world skills by studying content that has been developed in collaboration with, and validated by, leading industry partners
  • Benefit from flexible delivery options so you can fit study around your other commitments
  • Join a network of industry experts and fellow students

Find out more about this course

RMIT Online

Digital Marketing Strategy

Visit RMIT Online's website
Visit website

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RMIT Online

Digital Marketing Strategy

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