RMIT Online

Bachelor of Business (Marketing major)

RMIT Online
Duration
3 yearsfull-time
Study mode
Online
Next start date
July

Why study this course

  • Gain fundamental business knowledge and the skills to optimise marketing channels by communicating product value, and converting and retaining customers
  • Learn about customer orientation, segmentation, brand positioning, and leveraging technology to gain insights through data
  • Build skills in research, analysis, problem solving, ideation, solution generation and testing

Entry requirements

  • Successful completion of Year 12 or equivalent; OR
  • Successful completion of a diploma or advanced diploma; OR
  • Successful completion of at least 4 subjects at associate degree level, with no double fail in any required course of the receiving degree; OR
  • Successful completion of at least 2 subjects at undergraduate level, with no double fail in any required course of the receiving degree; OR
  • Completion of the Special Tertiary Admissions Test (STAT)

Where is this course offered?

This course is delivered online, so you can:

  • Study from anywhere and choose when you want to fit study into your week
  • Access all study materials, assessments, and student support services
  • Achieve the same qualification as someone studying in a classroom

Find out more about online courses and the benefits of studying online.

What you’ll learn

In this course you will learn about:

  • Marketing principles
  • Buyer behaviour
  • Marketing communication
  • Market research
  • Digital marketing
  • Strategic marketing
  • Customer experience strategy
  • Marketing analytics

Enquire with RMIT Online or visit their website to find out more about the course content, units, and what you’ll learn.

Course price

The course price can vary depending on a few factors, including:

  • Whether the institution offers subsidies, concessions, or government loans and your eligibility to receive them
  • Your previous study and work experience
  • Your unit selections

Enquire with RMIT Online or visit their website to find out more about the course price for you.

What to know before you apply

To help you decide if this is the right course for you, RMIT Online can provide you with more information about:

Credit and Recognition of Prior Learning (RPL)

You may be able to get credit or RPL for some units of this course based on your previous studies and work experience. This means the duration of the course may be reduced.


Enquire with RMIT Online or visit their website to find out more about Recognition of Prior Learning (RPL).

Support and delivery

When you study with RMIT Online, you will:

  • Benefit from access to Student Success Advisors who can provide you with one-to-one coaching, tips on studying online, free study resources and access to RMIT services such as counselling and career advice
  • Build real-world skills by studying content that has been developed in collaboration with, and validated by, leading industry partners
  • Benefit from flexible delivery options so you can fit study around your other commitments
  • Join a network of industry experts and fellow students

Find out more about this course

RMIT Online

Bachelor of Business (Marketing major)

You may wish to discuss the following with RMIT Online:

  • Course price
  • Prior Recognition of Learning (RPL)
Visit RMIT Online's website
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Find out more about this course


RMIT Online

Bachelor of Business (Marketing major)

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